Lately around the Domain7 offices we’ve been talking a lot about courage. The best projects require digging deep to bravely pursue a central story.

We love working with Regent College because they are willing to take risks as part of a larger strategy. They’ve been truly brave as they’ve reshaped their brand and brought it boldly to the web.

Part of their mission as an innovative graduate school is to find the best ideas, and apply them. Through strategy & storytelling we helped Regent give these ideas a human face.

We developed four archetypes of the people that best symbolize the school: Creative, Thoughtful, Redemptive and Fearless. We scoured their alumni base for real-world examples through research and one-on-one interviews.

Then, we produced video & photography representing each archetype. What’s compelling about these stories is that they are focused, not on Regent, but on the ideas and experiences central to becoming the kind of person who thrives at the school.

We think these videos show the authenticity behind the people who make Regent the distinguished institution it is. They are relatable, reusable,...

Last week, a crew from D7 joined the annual BCAMA Agency Panel Breakfast at the Coast Coal Harbour for our yearly peek into the crystal ball of marketing. (Yeah, we're all blurry, but that's us in the photo above.)

Four local agency heads shared their predictions for what’s next in marketing. It was nice to see some of our own predictions echoed throughout the morning, but there were also some fresh nuggets of wisdom worth passing along:

1// "Everything has changed, but values have not." —Lance Saunders, DDB

Technology is constantly evolving, but the reason we use it remains the same: human connection. Lance pointed to Instagram as an example: "It’s not about a love of photos, but a need to feel loved.”

2// "People don’t buy what we do, they buy why we do it...

On November 8, Domain7 sponsored a sold-out BCAIM lunch titled Digital Stories: Exploring meaning, sharing and consistency in the digital age.

It’s a topic that’s close to our hearts at Domain7 and particularly to my own, as the one guy with “Storyteller” in his title. So it was great to be part of this stellar speaker lineup, along with friends from Hootsuite and Blast Radius. Our client Randall Peters from TELUS, served as moderator as each of us tackled an aspect of bringing stories to the web.

I opened the topic by speaking about the power of story myth and how to find that story in your organization. In my ten years of finding stories and telling them through...