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- February 16, 2012
Responsive Web is the New Black
Recently, Domain7 made a bold decision.
We've been talking about the centrality of the mobile web for a long time, and it was time to put our media queries where our mouth is. Domain7 is now actively developing every new site responsively, and responsive design is a standard offering on every proposal we put out.
Responsive websites are built on a flexible grid that shifts and adapts, depending on the device used to access it. A responsive site will scale just as gracefully for a smartphone as it does for a tablet or a desktop browser, and the user will never have to pinch, pull, or scroll to the right. It negates the need for a separate mobile site and means you only need to develop your site once, for all platforms.
In the last few weeks we've launched four responsive sites. Resize your desktop browser window to see the layout change depending on the width of the browser window.
- February 14, 2012
My thoughts: Growing without middle management
Today Domain7 was featured in the Globe and Mail's “Challenge” series. We presented a team of experts with our current challenge of growing as a company, without introducing middle management.
It was a very cool opportunity to get thoughtful feedback on a relevant challenge. And the more we dig into it, the more we see this challenge as a great opportunity for our team.
I really appreciate the helpful advice from the article—a big thanks to each of the contributors. In the weeks ahead I'll do a series of posts on our own approach to this challenge, but first I'll reflect on the advice we were offered:
First, Greg Tricklebank, principal at Delta Partners, Ottawa.
Although I'm not sure...
- February 5, 2012
Super Bowl or #BrandBowl?
The National Football League may have its teams throughout the US, but football is popular on both sides of the border. The Canadian Football League's Grey Cup is one of Canada's most watched sporting events and the Super Bowl is a big deal here too.
Perhaps you were like me and went outside before the game to throw the pigskin around. Then, maybe you sat down in front of a huge television screen with some friends, pizza, chicken wings and malted-beverages. Also like me, you might have been keeping an eye on Twitter and Facebook and those ever-popular ads.
Yes, it was #BrandBowl Sunday and all eyes were on the big game: which would be the day's best ad campaign?
Offline is online
The web, smartphones and social media have changed the advertising world. Brands need to bring more than celebrities and animated frogs doing something funny for 30 seconds to generate water-cooler chatter on Super...