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6 Reasons to Use Paid Search (even if you're an SEO Superstar)

Even if your organization ranks at the top of Google for the all the important search queries in your category (wouldn’t that be nice!), search engine marketing campaigns can add value to your online marketing in 6 important ways.

Why we don't think about the web and business separately

Who oversees the web? Too often it’s the shared domain (no pun intended) of marketing and communications teams. This approach limits the web. We believe it is more than that.

Telling Human Stories

When I start talking about story, inevitably the topic turns to one of the characters I’ve met or places I’ve been. I’m fascinated by the way two creatures from opposite sides of our twirling rock can exhibit such emotional warmth and openness, even when our time together is brief.

Think about it: if you were in a southeast Asian jungle and smiled at an approaching elephant or tiger, would you expect it to smile back? (Answer: not unless the tiger was grinning in anticipation of a forthcoming snack.) Yet, when I travel—like on a recent filming trip to India—we exchange smiles, and more. As people we share many of the same hopes, fears and “human” attributes with barely an introduction. This is the beauty of human contact.

While my trip to India wasn’t specifically web-related, it was about sharing a human story—which is our passion here at Domain7. I was there for two reasons: to direct a documentary that will help two...