Content, Not Chrome
Great content never goes out of style.
A few weeks ago the endlessly talented Trevor Meier shared this video about interaction design with the team. There is so much goodness in here that goes well beyond UX. It’s not only a visual treat, it also aligns really nicely with our ethos here at Domain7—building bridges between humans and technology.
For me—a writer and voracious content consumer—the key takeaway was this: “Make it about the content not about the chrome.”
When I joined the team at Domain7 two years ago we were known for building great platforms on which our clients’ content could shine. Like the video suggests, we worked hard to make technology invisible—so the web becomes a natural extension of the user. This is still an important part of "human web" and core to what we do.
In the last couple years, however, we’ve discovered that our clients don’t always know the value of their own story, or even how to unearth it below process and products.
So we’ve intentionally grown our team and our services to help them do just that: find the narrative of what makes them unique, and tell it in an honest, compelling and shareable way.
When clients partner with us to root out and tell those stories creatively, really beautiful things happen.
Want proof? Check out the short video Trevor recently directed and filmed for our much loved clients, Regent College: