Why we don't think about the web and business separately
How many “departments” do you have in your organization? I bet you have distinct groups for operations, customer service, marketing, communications, accounting, and more! Who oversees the web? Too often it’s the shared domain (no pun intended) of marketing and communications teams. This approach limits the web. We believe it is more than that. The web offers the tools and flexibility to meet the needs of all aspects––internal and external––of running a business.
Our team recently completed a mobile website for a US government contractor to provide support for a State Department. Our challenge? To provide a single web interface to bring their business transactions and services online.
Domain7 created a single web-based interface that provided strategic business outputs they need. The software can be used by front-line customer service reps, by customers at self-service kiosks, at home on the web, and on-the-go through mobile iOS and Android apps.
What is the benefit? The State Department is equipped with a single software package to maintain a common user-interface across every device and use-case. As an organization, they have reduced deployment costs, streamlined ongoing training, and decreased customer wait-time by offering these innovative self-serve options.
We are beginning to see this reality in businesses that fully understand the web’s potential. For them, the web is more than a marketing tool. It is a holistic way to engage customers and employees, streamline processes, and grow their business. This is an exciting shift! It’s time we see the web for what it is: a robust platform for an entire organization.