Co-creation for innovation in health technology

  • Client Location Burnaby, BC
  • Industry Health tech
  • Client Since 2016-08-01
  • Available Links clarius.me

Even today, huge barriers exist for accessing ultrasound technology: equipment is typically large, stationary and expensive, and require a trained specialist to use. For many doctors serving in the developing world, they’re simply not a viable option. To make this important technology available to health care providers and patients all over the world, health innovator Clarius created a breakthrough product: an ultrasound device smaller than a kleenex box that needs only a tablet or a phone to power it. 

They had the technology, but what they needed was clarity on the behind-the-scenes business functionality: Where does the data get stored? What’s the workflow for using the technology? How would organizations manage their devices and images and exams? And since they know they were going up against tech giants like Philips and GE: how can we get this to market quickly, and with a user experience that is truly delightful?

Domain7 was invited to partner with Clarius in a hands-on exploration of this unique space between the technical product and the user.

“We started with an intensive two-day workshop,” explains Domain7 Director of Product Tim Booker. “Think of it like a design sprint with a focus on tech. We facilitated an exploration of the patented technology system connections and recommended business requirements and user workflows to make the experience tick.” He adds, “It was awesome,” barely shy about the unabashed geekery.

Our team’s first order of operations was to get a sense of the true goals: what did Clarius need to achieve? We started to identify individual features and prioritized them. From there, we could talk about security and privacy needs, before sprinting into style and brand questions, ending our first day with a conversation about integrations.

Our first sprint day created a foundation for day two: sketching and exploring the features themselves. Through blocking out content needs, Domain7 and Clarius co-created sketches of app screens—a crucial preparation for the final key steps: planning for the API, and launching into data modeling questions.

At the end of the two days, the API was fully planned for them, indicating the gets, pushes, posts and deletes for the API. We covered the ground of what other tools and systems the Clarius app would need to talk to, and how they would manage all their inventory from the marketing site to the CRM. After the workshop, the workflow wireframes came next: it was time to design each of the key screens for the overall user experience.

Our team’s ability to facilitate real-time workshops from a design and systems perspective, in addition to the product-focused follow-up design and documentation, created a foundation that planned out nearly the entirety of the ecosystem. This sprint and the resulting design steps enabled our partners to start a full development push to get their product to market.

“We loved it,” says client lead XYZ. “Domain7 created a system plan that fully enabled us to get to market ahead of our competition. We needed a tech-savvy, human-centered, business-grounded external partner to help us map it out.”

You can see the final product today at clarius.me, a true testament to the power of co-creation for innovation in health technology.