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Smart Savvy

United Way of Lower Mainland

United Way Lower Mainland gets a liberating web reorganization.

  • Strategy & Marketing
  • Drupal Development
  • Mobile Development

The Project

United Way Lower Mainland serves as a community catalyst for social change. They have a long list of partner agencies that they work with to bring community change, particularly in the areas of poverty, bullying, and isolation. Their primary means of action is raising awareness and funds to support the organizations in the Lower Mainland that are already doing the hard work of tackling these mammoth issues.

United Way Canada released a branding regulation update that necessitated UWLM coming to us to reorganize their website. The content on their old site was cluttered, making it difficult at first glance to understand what they are all about, meaning potential sponsors and volunteers were not being as successfully recruited as possible.

We started by building a completely Responsive website, offering equally graceful viewing on a PC, smartphone, or tablet. Once a mobile audience had been targeted, we clearly organized the site around United Way’s mission, and how the viewer can respond and contribute. The end result is an attractive and intuitive online tool for social change.

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