I don’t know your quarterly objectives. Your particular sector. Your revenue model. But I have found one thing to be true thus far: every business benefits from design.
Before you tell me that you’re not “that type” of business, give me a couple minutes to explain why I’m uncharacteristically emphatic on this one.
When I say design, I’m not justtalking about making things shiny: I’m talking about using empathetic, inventive methods to deeply understand our audience and drive the solutions we create. The best designers can create services and products that get to the heart of what truly matters to our audience, solve those issues with surgical precision, and deliver the end product with a highly desirable finish. Working this way makes my day-to-day with the Domain7 UX team fascinating. But it’s even more fascinating to see what happens when we take this sort of thinking — “design thinking” — outside of the studio and into your everyday office and boardroom.
Introducing design methods and thinking into any organization or team is almost always challenging. The methods are not just non-intuitive when starting out — they may in fact be counter-intuitive to the way we have been trained to work or think.
I mean, when was the last time you intentionally started a project without a clear idea of the end product? Or presented embarrassingly incomplete work so you could get feedback? Or instead of spending another week sorting out a punishing problem, chose instead to create a quick and dirty mock-up and watch folks use it?